Out with the old.

For their last year in Austin, TX, the X Games wanted to show the world that 2018 would be the best year yet. While their logo and system was working quite well, it wasn't the most exciting. It didn't truly reflect how unique Austin is and advertising for the event was almost non-existent.

In with the new.

To help reflect the creative side of Austin, everything was re-branded with a screen printing vibe. The colors were altered from traditional Texas colors to help appeal to the growing audience of women attending and replicate the offset printed look.

X Games Merchandise

There will be an array of merchandise offered online and in-person at the X Games. This includes tickets, unisex t-shirts in multiple designs and colors, hats, board decks, and stickers.

shredding LANES

Skateboard lanes will be painted everywhere except on roads.

RAINING BIKES

Bikes will be attached to exterior walls around Austin allowing for photo ops.

Rocking billBOARDS 

Billboard ads will extend beyond the board attracting attention.

X Games Website

The website was designed to help event goers navigate the Games. Simplicity was kept at the forefront during the design process, only focusing on what people would want to know right off the back.

Credits

Credit to: xgames.com (logo, photos), X Games Austin - Official Bid Video, Jeff Dell for teaching me printmaking and letting me use his screen.