Balfour and Kendra Scott joined forces to redefine tradition by creating a Class Jewelry line targeted for those who want a piece for any outfit and any occasion.

In September of 2020 Balfour launched a class jewelry line in collaboration with Kendra Scott. The rings and necklaces are some of Kendra’s most recognizable styles, now customized by our jewelers at Balfour. For the branding of this line, the creative team was involved from start to finish. Our team assisted in choosing the photography style, colors, patterns and look for the line. I personally helped with the photoshoot, creating social media ads, designing the digital lookbook, marketing emails, digital fliers and ring anatomies on the website. Since its launch, this campaign has won 5 awards.