Balfour
a spotlight on various projects
Marketing Emails
I have been working on the marketing emails for Balfour from the start. This year we transitioned to Klaviyo, an email marketing platform, and refreshed our templated email design. I enjoy planning photography for emails and have assisted in the directing on every piece. These are some of the hero images I’ve created for emails this year.
Social Media Videos
This year I have taken on the role of Motion Graphic Artist for Balfour. Utilizing After Effects, the footage filmed by our in-house photographer, and MuteSix (a digital marketing agency that manages our social media accounts and provides direction for each social post) I have created the following videos.
2022 High School Brochures
A complete redesign of the previous year’s brochures. I designed the cover and spread layouts, helped plan the photography of the class rings, apparel, and lifestyles throughout. This redesign also extended to printed collateral for school reps to use (2’x3’ posters, flyers, etc.) and digital items, such as the online lookbooks linked below. This campaign is currently being applied to other marketing materials such as emails, SMS text messages, social media pieces, and a tiny 2”x2” 4-panel card that students can take with them easily after a school presentation.
Landing Pages
I’ve updated several of our product category landing pages on Balfour.com using the software Sketch. We use it to design the banners and layouts, and then collaborate with the web development team to execute the designs online.
We’re Bringing the Tradition to you.
When COVID shut everything down, the creative marketing team had to figure out ways to turn all of our in-person marketing events into an accessible, digital form. We created a new campaign, created video assets to explain how to size a class ring from home, and even created evite emails for schools to use in place of printed announcements. I designed the icons for our Ring Sizing video and animated what you’re seeing to the left using Adobe Animate.
Balfour & Co. Branding Exercise
Leveraging the longevity and solid foundation of the company's largest brand Balfour, the new corporate name “Balfour & Co.”, brings together seven brands as one company and replaces the previous American Achievement and Iconic Group parent company names. After landing a new logo design, the management team has given all of us designers the opportunity to expand upon the new brand name and create the new brand guidelines. This project is still in the developing stages but I would like to show off my 2 ideas for a new Balfour & Co. brand guide. Click the buttons below to open the Brand Guide PDFs.