Current Brand & Website

Let’s go from shaggy

There isn't a cohesive brand system currently. It doesn’t have a set color palette or a set type palette. The brand would benefit from simplifying their website and updating its photos.

to Shar-Pei

Taking a modern-but-whimsical twist, the new logo will be minimal with line art. A re-design of their shop exterior and brand new advertising will complete the rebrand. We know it’s extra, with a touch of humor.

Illustrations

Along with the logo illustration there are several other dog breeds depicted to show that Lap of Luxury caters to all dogs.

The Audience

The primary audience for Lap of Luxury is any dog owner who wants to make their dog feel like royalty.
This is for the owner who wants the best for their furry friend in regards to grooming, health, and accessories. At the end of the day, it’s not about the human. We accept all dogs regardless of their breed, age, or previous grooming experience.

Stationery

Packaging

DOG PARKs

Placing luxury where you wouldn't expect it to be. By setting up this luxurious lounge chair in the middle of a dog park, it gets the dog owners' attention and raises questions.

PETSMART

Again with placing luxury where you least expect it. As dog owners are entering this store it captures their attention and alerts them to a better way to groom their cosmopolitan canine.