lauren t. nelson
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Lap of Luxury

lap of luxury dog spa

overview

Lap of Luxury Dog Spa is as the title suggests: a luxury dog spa in Delray Beach, Florida. Dogs are groomed with love and care by Jonathan David
from Animal Planet’s Dogs 101. They also offers posh pet accessories from designers in Europe, Asia, and America. Striving to provide your dog with the best from around the world, they believe that a dog’s health and grooming go hand-in-hand.

 

current brand & website

 
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THE PROBLEM

There isn't a cohesive brand system currently. It doesn’t have a set color palette or a set type palette. The brand would benefit from simplifying their website and updating its photos.

THE SOLUTION

Taking a modern twist, the new logo will be very minimal and clean line art but still having character. A re-design of their shop exterior and brand new advertising will complete the rebrand.

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illustrations

Along with the logo illustration there are several other dog breeds depicted to show that Lap of Luxury caters to all dogs.

 
 
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THE AUDIENCE

The primary audience for Lap of Luxury is any dog owner who wants
to make their dog feel like royalty. This is for the owner who wants the best for their furry friend in regards to grooming, health, and accessories. At the end of the day, it’s not about the human. We accept all dogs regardless of their breed, age, or previous grooming experience.

 
 
 
 

MOOD BOARD

 
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STATIONARY SYSTEM

Custom letter heads, envelopes, and business cards.

 

shopping bag

 

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GUERRILLA ADVERTISING

LUXURy CHAIR - DOG PARK

Placing luxury where you wouldn't expect it to be. By setting up this luxurious lounge chair in the middle of a dog park, it gets the dog owners' attention and raises questions.

LUXURy CHAIR - PETSMART

Again with placing luxury where you least expect it. As dog owners are entering this store it captures their attention and alerts them to a better way to groom their cosmopolitan canine.

 

digital/print advertising

Ad campaigns, like "Crowns Optional" appeal to the dog owners
who enjoy treating their fur babies like royalty. These posters
would be put up around cities, near dog parks, and as mail
invitations to the spa.

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PROCESS